'La Strega Rossa' means 'the red witch' and is an exclusive high end fashion brand with edgy designs. This was ill reflected by the companies' original card.
Original card before rebranding
The new logo is an ambigram -ie. it is symmetrical and can be read from two angles. The contact information is written around the card both to encourage the viewer to notice the symmetry in the logo as well as making it reminiscent of a tarot card.
Original card (top) and re-designed card
New card is red hot foil on suede- textured black card stock.
Business card with flyer
Reverse side of flyer